Gush: Hangxiety Be Gone
Gush is a pouchful of Korean Naju pear juice that helps prevent hangovers. Just drink it before you go drinking.
For the launch of this new juice, I created a TOV that cued vitality and joy, without veering into binge drinking territory. An additional challenge was being unable to say "hangover" on the package. Hence, hangxiety made it's debut.
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My role: Brand Copy, Package Copy, Digital Copy, Naming
Naming each pack count by occasion is one of my favorite copy moment on the PDP.
I loved incorporating the product name into the main headline of the pouch.
Let's get science-y! Here's all the chemical compounds for our skeptical customers.
UGC what I did there? I'll never shy away from a pun that fits perfectly on a site.