When girls hit puberty, they lose interest in their passions, and for a lot of girls that includes coding. Let's give young girls the resources and confidence to pursue STEM in relevant places during puberty. Art Direction: Sabrina Koenig.

Google AdWords Pop-up

When parents Google for tips on the "puberty talk" Girls Who Code will pop up instead.

Copy: During puberty, 34% of girls abandon their passions. No girl should stop doing what they love due to outside pressure. It's important to talk to your daughter about her passions during puberty. To learn more about how Girls Who Code is reprogramming puberty to stop this dream drop-off please visit www.girlswhocode.com

 

Amazon Pop-up

Parents shopping for puberty products like tampons or training bras will receive messaging from Girls Who Code as well.

Copy: During puberty, 34% of girls abandon their passions. No girl should stop doing what they love due to outside pressure. It's important to talk to your daughter about her passions during puberty. To learn more about how Girls Who Code is reprogramming puberty to stop this dream drop-off please visit www.girlswhocode.com

 

Target Mobile App Texting

When parents scan puberty products on the Target app for coupons, they'll get text updates as they're leaving the store from Girls Who Code.

 

Book Takeover

Girls Who Code will add a new chapter into the popular puberty informational book "The Care and Keeping of You"

 

Inside of Book

Copy: You just read a new chapter in "The Care and Keeping of You" focused on how STEM and coding could maybe be a passion for you, even if you didn't think about it until now. You can get more involved by going to Girls Who Code club meetings to learn more, or by visiting www.girlswhocode.com

 

Book Takeover

Girls Who Code will also take over popular books that young girls are reading which feature characters who are going through puberty, and add information about Girls Who Code's resources. 

 

Inside of Book

Copy: In this chapter we saw Tabitha get pushback on her desire to be a human rights activist from other girls at school, and she faltered a little. Just like how Tabitha’s passion is human rights, many young girls enjoy STEM activities like computer science or engineering. You can get more involved by going to Girls Who Code club meetings to learn more about them. 

 

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