It's hard to look people with opposite views in the eye. Warby Parker wants to fix that. Art Direction by yours truly

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Digital, Facebook Post

Warby Parker will take over Facebook's "angry" reaction on political posts. When hovering over the reaction bar, the angry react will be sporting some Warby Parker frames. If users chose to angry react, they'll be directed to the Warby Parker microsite eye2eye.com where they can be taught discourse mediation techniques. 


Virtual Town Halls

Warby Parker will hold virtual town halls which will allow different communities to come together.

 

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