The Problem

We're a very divided nation in many ways, but Warby-Parker wants to help the nation see each other a little better.

Art Direction: Me (can you tell???)




Digital, Facebook Post

Warby Parker will take over Facebook's "angry" reaction on political posts. When hovering over the reaction bar, the angry react will be sporting some Warby Parker frames. If users chose to angry react, they'll be directed to the Warby Parker microsite where they can be taught discourse mediation techniques. 

Virtual Town Halls

Warby Parker will hold virtual town halls which will allow different communities to come together.


Using Format