The Ask
Here's a collection of organic Instagram content I've created for the Perrier USA account
My Role: Junior Copywriter
Organic posts for Pschitt UGC content series. This series was created by Tarahgee Morris and myself as a way to make User-Generated Content of Perrier more engaging by adding the Perrier Pschitt sound as a graphic treatment to the photo, sometimes as a gif.
Post 1 copy: "If you choose Perrier as your drink of choice, you've won summer. Game, set, match."
Post 2 copy: "If you don't think Perrier if the perfect summer drink, you need to get your head out of the clouds."
Post 3 copy: "Will you accept this Perrier for better or for thirst?"
Organic Posts for the Content Series Thirsty Thursday
Post 1 copy: "This Sparkling Cucumber Margarita is basically a salad, right? Asking for a friend..."
Post 2 copy: "This #Friendsgiving, a Perrier Grapefruit cocktail is perfect for complaining about how everyone from high school is engaged"
Post 3 copy: "Witch please. What's Halloween without a Perrier L'Orange Potion"
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